A staircase in Apple Park.
(AppleInsider)

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Defining the Apple Interior Style

Luca Jonscher
8 min readDec 29, 2022

Apple has alway been renowned for its product and software design. And, it has a unique style of interior design, present across Apple Stores, Apple Park, Apple Park Visitor Center, and more. It combines homely and eco-friendly design traits with Apple’s design philosophies.

This article analyses and defines the interior design style present in Apple buildings. Since Apple Events and the WWDC have gone online, we got many never-before-seen insights into Apple Park — which is generally kept very secret — via drone shots and scene locations.

Apple Park was planned by up-to 250 architects including Norman Foster from renowned architecture firm Foster + Partners, Steve Jobs, Tim Cook, Jony Ive and members of his design team, and other Apple executives. During the planning and building process of Apple Park, there were intense discussions about even the “littlest” of details, e.g., the type of door handles used. Steve Jobs had specific expectations and ideas for many design choices, like a specifically chosen maple wood for the interior. Many of Apple’s flagship stores have been planned by Foster + Partners as well, for example Apple at The Grove, Apple Marina Bay Sands, Apple Fifth Avenue, and Apple Carnegie Library, that contribute to Apple’s long-standing tradition of remarkable retail experiences.

A large forum section in Apple Park.
(Jason Schmidt)

Architecture

The interior architecture of Apple buildings is above all one thing: clean. It uses minimal details, provides efficient space, and removes unnecessary complexity. However, architectural elements are not simplified ad absurdum: they are rounded to create a smooth and soft, welcoming look; dynamic, to reflect the people it houses; and elegant, to add intrinsic style to the insides. Shapes often follow curves, which adds movement and distinguishes itself from simple sharp-edged design. There are deliberate design elements like perforations or notches that create slight depth and texture, and thus interestingness, without being obtrusive. Staircases are built with sculptural banisters made from concrete, which seem like being carved out from the wall alongside it. It does not look industrial, forced, or artificial…

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Luca Jonscher
Luca Jonscher

Written by Luca Jonscher

Designer, Developer, Creative. Freelance graphic designer. From Germany. Thrice Apple Swift Student Challenge winner.

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