Tom Organic’s Brilliant Packaging Design
How an Australian feminine hygiene products manufacturer revolutionizes female-targeted packaging.
Tom Organic is an Australian feminine hygiene products manufacturer with the focus on organic and sustainable products. They only use organic cotton for their product line, which includes period underwear, tampons, and maternity pads. The company is committed to transparency, manufactures in the EU, and uses recyclable packaging with natural inks. Their modern, ecological, thoughtful, and unconventional approach to an important part of female-targeted products is reflected in their packaging design.
Every product box has a unique, single-tone color that ranges from colorful to pastel. Prominently, in the center of the front side is the company’s logo or the product’s name. Behind it is a simplistic outline-illustration of a naked woman in different poses. The product information is provided in an unobtrusive way, making the packaging look calm and simplistic. Key information — like ecological facts — is displayed with text and icons inside circle shapes. Illustrations and minimalistic text further explain the product on the other sides of the box. Underneath the logo and the illustration is further information at a glance, like “Biodegradable • Hypoallergenic.” The slogan “100% organic cotton, nothing else.” highlights Tom Organic’s new approach to…
